DIGITAL
- Short print runs
- No origination costs
- Photo quality print
- Speed to market
Digital printing is the ability to print without the use of plates or other tooling process. It uses a proprietary printing process which is similar to the process used in laser printers, but with special electrostatically charged inks instead of toner, and without using a fuser, using instead a heated transfer roller to melt the charged ink particles before applying them to the substrate.
Advantages
- Very short print runs from as low as 100pcs
- Mock up prints for new designs or launches
- No origination costs
- Photo quality print
- Speed to market for new products launches
- Recyclable films available
Disadvantages
- Very high ink cost due to specialist inks used
- Long lead times due to slow print runs and limited number of presses (although these are improving over the years)
- Limited print features i.e. varnishes / lacquers not available
- Limited film widths available due to narrow print press'
- Not suitable for medium-large print runs.